E-marketing plan Essay Example | Topics and Well Written Essays - 2500 words

E-marketing plan - Essay Example Likewise, Internet has opened diverse range of avenues for businesses to conduct their activities and the best opportunity given to companies is of E-marketing (Rossi et al., 2007). Hence, the strategy of reaching customers and enhancing the customer loyalty starts with a strong e-marketing plan. The brands whether old or new ones, all need to design an effective e-marketing plan for reaching the customers so that the company’s expansion plan is successful and the business can earn revenues as well (Krishnamurthy and Singh, 2005). E-marketing is the latest marketing strategy for all organisations these days and it offers ample advantages to the companies as it allows easy and direct access to the customers, makes tracking easier, saves a lot of time and cost and most importantly marketing efforts can be measured with utmost ease. Hence, E-marketing can be defined as the means of getting the company’s product or service or brand to the entire world in a glimpse via the u se of effective electronic mediums such as Internet and World Wide Web (El-Gohary et al., 2008 and Grimes, 2010). In other words, E-marketing is the marketing of goods, services and information via various electronic mediums. For decades, researchers have used Internet Marketing, E-marketing, E-commerce and E-business interchangeably; however, there are differences between each terminology which can be expressed by the figure developed by El-Gohary (2010) as follows: In today’s market, it is vital for companies to do more than telling a story of innovative technology; they need to take advantage of technological advancements and attract customer flow to develop a good market share. Hence, companies need to develop effective e-marketing plans and strategies that have quantifiable goals and provide measurable impact to monitor the successful implementation of an e-marketing plan (Petrovic, 2009). According to Carmen et al. (2004), the conceptual framework of E-marketing is: The performance levels of the company can be measured with the co-alignment of the strategy with the firm’s internal and external context. The web strategy is made by taking account of 4 W’s as shown in the figure above to ensure that the marketing functions are effticient. The long-term performance of the company’s website is heavily dependent on the relationship with the customers and it will be the most important factor for measuring the company’s performance. Hence, the e-marketing plan of Blackberry’s computer will be designed following the conceptual framework as highlighted by Carmen et al. (2004). BlackBerry profile BlackBerry is among the top-rated and popular brands in the smart phone industry and the devices under the brand name are designed and developed by Research in Motion (RIM). The pioneer in the smart phone industry has introduced numerous products in the market taking advantage of the technological breakthroughs happening in the wor ld. Almost all

Sociology - Final Essay Term Paper Example | Topics and Well Written Essays - 1750 words

Sociology - Final Essay - Term Paper Example We would think that because of feminism, our society would be aware of the sexist attitudes involved therein and try to get rid of them as soon as it can; however, that is not the case. Families in America are still patriarchal and marriage is similarly male-oriented. To give a few examples, a woman who exerts more control in her marriage is often termed a â€Å"shrew† and is viewed in less esteem than a woman who is submissive to her husband, or always puts the needs of her husband before her own. On the other side, a man who exerts more control in the marriage is not looked down upon, rather he is applauded for taking charge and taking more responsibility, with those men who have handed over the control to their wives judged to be effeminate or meek. The family is a sphere where our society perpetuates constant sexism without it being brought to task, except perhaps by the feminists (who, it may be added, are often looked down upon for this very reason, as this is considered to be an effort of feminists to break down the institution of marriage itself). Much is needed to control the sexist behavior that presents itself in a marriage. For a marriage to be truly equal and free from any sexism, perhaps the best course would be for us, as a society, to come to an agreement that it is just as important for a woman to have her needs fulfilled in a marriage as it is for a man; whether these needs are personal, emotional or professional; a woman has just as much rights to try to get fulfillment as her husband does in the marriage. The feminist approach seems daunting and scary to us, however, upon closer inspection we can easily see that it is not so much as the breakdown of the institution of marriage that is warranted by following the feminist path, but the total emancipation of women in the sphere of marriage, so that they can be on

Advertisements, Codes and Fairy Tales :: essays research papers

Advertisements, Codes and Fairy Tales   Ã‚  Ã‚  Ã‚  Ã‚  Many advertisements use codes to convey a fairy tale to consumers, usually resulting in a happy ending. This occurs at the expense of the price and means being set aside. Most advertisements rely heavily on visual props and sometimes on text to convey their meaning. These codes are open to many interpretations. This ad is no exception. It uses the visual code on many different levels, and the text is there mainly for explanatory purposes. These codes all have references to the story-line of Magic: two sorcerers using spells to fight each other over imaginary regions of land. The advertisement tries unsuccessfully to convey a happy ending, like in a fairy tale, to the consumer, while sacrificing price and means.   Ã‚  Ã‚  Ã‚  Ã‚  The code of spatial order is used to show the reader advancements in periods of time. These advancements can be seen as one looks at the ad from the lower-left corner in a clockwise circle. The first object one would see is a skull from a Woolly Mammoth, which is symbolic of prehistoric times. The next object, a computer, stands out because it does not fit the pattern of chronological order. Wizards of the Coast and Microprose, the advertisers, use this purposely by drawing attention to the computer and consequently the computer game. The computer falls into another pattern. This pattern goes in the same order, clock-wise, but alternates between Magic (the game) and something pertaining to the background of the game. The next objects are tarot cards and a spell book, both of which follow the patterns. These objects, along with the mood of the entire ad being dark, may be interpreted by the consumer to mean death or the devil. This is based on cultural beliefs and rituals. Most people believe angels and good guys wear white, and therefore devils and bad guys dress in black. Also, people usually wear black clothing to funerals, which is essentially a ritual for death. The next item in the pattern is actual cards from the game of Magic. These cards follow chronological order because they are the result of the movable-type printing press being invented in the 18th or 19th century. The final components are a CD-ROM disk and a mouse. These show how science and technology have advance in the 20th century, and it also reminds the consumer of the computer, and consequently the computer game.   Ã‚  Ã‚  Ã‚  Ã‚  This printed sales pitch also uses dark and bright colors that contrast each other to give the consumer more information about the game. The ad itself is dark and mystic, somewhat evil; it also has blue, mystical back-lighting.

Advantages of Human Genetic Engineering Essay

Genetic engineering in its present form has been around for approximately twenty five years. The dictionary defines human genetic engineering as the alteration of an individual’s genotype with the aim of choosing the phenotype of a newborn or changing the existing phenotype of a child or adult. There are many social consequences that are associated with genetic engineering which has caused much debate from its beginning in 1970s. The benefits of human genetic engineering are endless, the most predominant advantages include curing genetic diseases, increasing human immunity, and the production of more effective pharmaceuticals. The most promising benefit of human genetic engineering is gene therapy. Gene therapy is the medical treatment of a disease by repairing or replacing defective genes or introducing therapeutic genes to fight the disease. Over the past ten years, certain autoimmune diseases – diseases resulting from a disordered immune system reaction – and heart disease have been treated with gene therapy. Many diseases, such as Huntington’s disease, Lou Gehrig’s disease, or. ALS, and cystic fibrosis are caused by a defective gene. The hope is that soon, through genetic engineering, a cure can be found for these diseases by either inserting a corrected gene, modifying the defective gene, or even performing genetic surgery. Eventually the hope is to completely eliminate certain genetic diseases as well as treat non-genetic diseases with an appropriate gene therapy. Gene therapy researchers are also studying ways to improve a patient’s immune response to cancer. In this approach, the treatment is used to stimulate the body’s natural ability to attack cancer cells. In one method, researchers take a small blood sample from a patient and insert genes that will cause each cell to produce a protein called a T-cell receptor, or TCR, which is responsible for recognizing antigens and disease fighting antibodies. The genes are transferred into the patient’s white blood cells and are then given back to the patient. In the body the TCRs then recognize and attach to certain molecules found on the surface of the tumor cells. Finally, the TCRs activate the white blood cells to attack and kill the tumor cells. Scientists are also investigating the insertion of genes into cancer cells to make them more sensitive to chemotherapy, radiation therapy, or other treatments. In other studies, researchers remove healthy blood-forming stem cells from the body, insert a gene that makes these cells more resistant to the side effects of high doses of anticancer drugs, and then inject the cells back into the patient. Human genetic engineering can also be used as a disease preventative by increasing ones immunity. People infected with a serious illness may not show symptoms of the disease for long periods of time. These latent, or inactive, infections can develop into an active disease without warning and also can be passed on to others. This new approach focuses on controlling or stimulating the immune system to cure latent infections and prevent them from causing disease. This research in immunity has the potential to significantly reduce illness, death, and disease transmission. An example of this preventative application is the improvement in the treatment of HIV. The AIDS/HIV disease is a viral infection that destroys immune responses. The disease can be treated with drugs, however these drugs do not eliminate the virus from the body. Currently a patient must remain on these drugs for the remainder of their life. The purpose of genetic engineering’s pre-clinical studies is to advance towards clinical trials with a cell-based method of enhancing the patient’s own immune response against the virus. This approach involves identifying anti-HIV receptors that will be introduced into the patient’s own blood-forming stem cells. This approach has the potential to provide long-term immune control of virus replication, and may require only one or a few administrations. Another benefit from the study of human gene altering is with the creation of new drugs. Pharmaceutical advances in genetic engineering have made it possible to use plants as factories for protein production. Plant-made pharmaceuticals are made by inserting a segment of DNA that encodes the protein of choice into plant cells. The plants or plant cells are essentially factories used to produce the desired proteins and are only grown for the purpose of human pharmaceuticals. An example of this pharmaceutical application is gene splicing, one of the earliest uses of genetic engineering. Gene splicing was first used to manufacture large amounts of insulin, which was made using cells of E. coli bacteria. Interferon, which is used to eliminate certain viruses and kill cancer cells, is also a product of genetic engineering. Another byproduct is a type of human growth hormone; it’s used to treat dwarfism and is produced through genetically engineered bacteria and yeasts. Today, research in the field of human genetic engineering continues to be used in the production of a variety of drugs and hormones for medical advantages. Human genetic engineering – the application of scientific methods, procedures, and technologies that allow manipulation of genetic material in order to alter the hereditary traits – is a topic that had been debated about for many years. The field of human genetic engineering is growing and changing at a tremendous pace. Future advance in genetic engineering could possibly eliminate diseases, deformities, prolong life, and overall improve human life.

10 Questions to Ask For-Profit Online Colleges

Not all for-profit colleges are scams. In fact, some offer students flexibility and a career-oriented learning style that can be difficult to find elsewhere. On the other hand, some online for-profit programs rake in big money while leaving students with lots of debt and few job prospects. If you’re considering enrolling in a for-profit online college, hold off on signing that first tuition check until you get answers to these ten questions: 1. What is the colleges accreditation status? You’ll want to make sure that your school’s accreditation is recognized by the United States Department of Education. The most transferable form of accreditation comes from the six nationally-recognized regional accrediting bodies. 2. Is the school now (or has it ever been) on one of the federal financial watch lists? The federal government recently released a list of colleges that are being monitored due to concerning financial behavior. Although the list isn’t comprehensive, you’ll want to make sure your college isn’t on it. 3. What is the colleges graduation rate? Find out what percent of students who start the program end up graduating. If this number is particularly low, it’s a good indicator that the school may not be providing a quality experience or enough student support. 4. How many students who graduate from the program are able to find a career in their field? The federal government is starting to crack down on for-profit programs that charge a lot for tuition and leave students in the dark when it comes to career prospects. Make sure your investment is worthwhile - you’ll want to know that a reasonable percentage of graduates in your program are able to find employment. 5. How long does it actually take most students to graduate from this program? It’s likely that the average is longer than 4 years. But, if students are taking 6-8 years to earn an undergraduate degree, that might be a sign to look elsewhere. 6. How much student debt does the average student in this program take on? Tuition prices may be posted. But, how much debt are students actually accruing? When you factor in student fees, additional coursework, textbooks, and graduation charges, expenses start to add up. You don’t want to graduate with a photography degree and $100,000 of student debt. Make sure that your debt won’t be too challenging to manage with your expected income. 7. What kind of access to career development does the school offer? Traditional schools tend to offer job fairs, employer meet-and-greets, resume reviews, and other career development options. Does your for-profit program provide any services to help put your degree to use? 8. What other schools or parent companies is this for-profit program connected with? Some for-profit schools are part of larger conglomerate of schools. Sometimes, when a for-profit program fails, it takes new life with a new name. Do a bit of research into your college’s history and make sure they’ve been thriving for a while. 9. What are the advantages of choosing this school over a non-profit alternative? Some for-profit schools offer legitimate advantages. They may be able to let you focus on your career rather than saddle you with too many general ed requirements. Or, they may be able to help you finish a degree in less time and with less expense. However, this isn’t always the case. Find out by comparing your for-profit options with similar non-profit and public colleges. 10. How does this school track their statistics? Don’t just ask the above questions to a telephone recruiter and call it a day. Learn where and how they are collecting this information. Then, double-check the numbers with outside sources. Don’t rely on any school to give you the full picture without your own research to back it up. Jamie Littlefield is a writer and instructional designer. She can be reached on Twitter or through her educational coaching website: jamielittlefield.com.

The Top Job Search Mistakes 2019

We all know that going to college provides a great education and the possibility of a future, but there are some things that you do not learn in college that are important. Job search skills are often overlooked by people who see the ticket to a better future as just a college diploma. A college diploma is important, but it is not the entire picture. In todays competitive job market it is those who know how to search for jobs, craft winning resumes, and interview like professionals that will get the best jobs. To help you out in your post college job search, here are the top job search mistakes that will sabotage your chances: 1. Relying on outdated information Job searching has changed so much within the past 10 years that most sources are out of date and antiquated to say the least. Social media has changed the way we look for jobs and hire people. It is important to utilize up to date sources that have usable information relevant to todays market place. This means up to date market research, job search strategies, and the like. .u14e4fe419365bc3be427e4eb03b82721 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u14e4fe419365bc3be427e4eb03b82721:active, .u14e4fe419365bc3be427e4eb03b82721:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u14e4fe419365bc3be427e4eb03b82721 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u14e4fe419365bc3be427e4eb03b82721 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u14e4fe419365bc3be427e4eb03b82721 .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .u14e4fe419365bc3be427e4eb03b82721:hover .postTitle { text-decoration: underline!important; } READ Health Care Degree Opportunities2. Listing job duties on your resume rather than accomplishments How does an employer know if you were successful on the job if you just list your duties? You might have sucked at those duties. Job descriptions belong on a job posting – not your resume. You need to separate yourself from the pack by showing your job effectiveness. 3. Thinking your resume has to cover everything youve ever done Your resume should be a targeted document specific to the job. Your resume should fit like a glove in the context of the job you are applying to. That means you should highlight some accomplishments and skills while leaving irrelevant ones out. 4. Sending resume without a cover letter Sending out your resume without a cover letter is a waste of time, effort and paper. That might have worked back in the bull market days, but todays market place demands you send out a cover letter. .ub1b2ea5ba5238b02224f7eedc3165b39 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .ub1b2ea5ba5238b02224f7eedc3165b39:active, .ub1b2ea5ba5238b02224f7eedc3165b39:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .ub1b2ea5ba5238b02224f7eedc3165b39 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .ub1b2ea5ba5238b02224f7eedc3165b39 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .ub1b2ea5ba5238b02224f7eedc3165b39 .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .ub1b2ea5ba5238b02224f7eedc3165b39:hover .postTitle { text-decoration: underline!important; } READ Find Science and Engineering Degree Programs5. Too much follow up You might be anxious, but do not let that make you become an annoyance to the employer by following up too much. Its okay to call if you have not heard in awhile or the date has passed when they said they would contact you. Anymore than that and you risk becoming a pest. 6. Not prepping for interviews This is inexcusable. Not preparing for interviews is a rookie mistake. Employers can immediately tell those who have prepared and those who have not. Simply not preparing will often rule you out. 7. Using gimmicks Your qualifications and accomplishments should stand on their own merit. You do not need to use a gimmick such as weird resume paper, sending cookies, and making a video resume on YouTube. 8. Using updated references You want to make sure you use up to date references that you are in contact with. And always provide up to date contact information. .u99ce3fa7ecb2f5653111d5b2a326d98e { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u99ce3fa7ecb2f5653111d5b2a326d98e:active, .u99ce3fa7ecb2f5653111d5b2a326d98e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u99ce3fa7ecb2f5653111d5b2a326d98e { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u99ce3fa7ecb2f5653111d5b2a326d98e .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u99ce3fa7ecb2f5653111d5b2a326d98e .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .u99ce3fa7ecb2f5653111d5b2a326d98e:hover .postTitle { text-decoration: underline!important; } READ Bachelor Degree in Business AdministrationRelated ArticlesThe Human Resources DepartmentOnline Degree Programs 5 Most Rewarding CareersHow to Handle a Group InterviewRN to BSN Program Nursing Students Discuss Financial Payoffs of Higher EducationHow to find the Perfect Part Time JobConsulting in the Human Resources Field

A Strategic Human Resource Management Perspective

This report is concerned with analysing waterside Publications Limited from a strategic Human Resource management perspective, which is being taken over by the Americans. The Purpose of the report is to analyse both the management styles on the HRM perspective and make recommendations for the improvement of the people in order to function within the company, will look at the pestle analysis, stakeholder, strategy development, sustaining a competitive advantage, human and social development and organisational dimensions. Stakeholder Analysis According to Johnson and Scholes (1997) states that â€Å" stakeholders are those individuals or groups who depend on the organisation to fulfil their own goals and on whom, in turn, the organisation†¦show more content†¦Powers of the shareholder In Alan and Kim era, as the shareholders they greatly influence the way Waterside Publications Limited is operated. They are decide who will be the company management and who will be in the board of directors. They have the voting rights on all the decisions concerning the company, this means that the important decisions affecting the company such as mergers, cannot be made without their consent. As shareholders their decisions is final, but they also listened to their employees and take into account their decisions too. On the other hand the Americans their management was different , they made all the decisions . Notably, anyone cannot change what has been jointly agreed upon the top management. Alan and Kim also have the power to make by-laws of the company. By-laws refer to a set of rules and rules that administrate the operation of the company, but they operated in a more relaxed atmosphere, while the Americans exercised power from the top management through formal systems and procedures that all the employees of the company abide by these by-laws. The company holds meetings all the time with Alan and Kim to discuss and review the performance of the company. In this meeting, they review the company’s accounts for transparency and productivity check. On the other hand the Americans did hold formalShow MoreRelatedImplementation Of A Strategic Management System835 Words   |  4 Pagesbalanced scorecard’s learning and growth perspective information requirements. The balanced scorecard includes financial and nonfinancial measures from which performance is compared to as part of a strategic management system. The REA framework focuses on economic activity (ver y close to the traditional accounting view) whereas the balanced scorecard goes beyond economic information to include external information not directly tied to economic events and strategic initiatives. 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